Manufacturing

Duniatex

Our Services

Brand Analysis
Brand Strategy
Brand Implementation
Logo Identity
Identity Guideline
Catalogue Design
Photography
Website Design

Duniatex: Weaving Consistency Into a World-Class Brand

As Indonesia’s leading textile manufacturer, Duniatex runs 20 modern factories across Central Java and has built a strong reputation for quality in spinning, weaving, dyeing, and more. But while the products spoke for themselves, the brand didn’t quite reflect the same level of consistency and modern appeal—until now.

Duniatex

CHALLENGE

Strong Product. Weak Presence.

While Duniatex’s manufacturing capabilities were unmatched, its branding lacked clarity. Visual inconsistency, an outdated identity, and the absence of brand guidelines made it difficult for the company to be seen as a unified, premium brand in the global textile space.

There was a disconnect between how exceptional the products were—and how the brand was perceived.

APPROACH

Reframing the Fabric of the Brand

Our first step was a full brand audit to understand the gaps. From there, we built a brand strategy focused on three pillars: consistency, clarity, and quality.
We modernized the brand’s look and feel with a fresh logo identity, intuitive typography, and a calm, clean visual language. The new branding was designed to highlight what really matters: Duniatex’s innovation, craftsmanship, and scale.

EXECUTION

Design That Feels as Good as the Fabric

With visual consistency as our goal, we implemented:

🎯 A new logo and visual identity system that reflects both scale and precision
📚 A structured brand guideline to ensure clarity across all touchpoints
🖼️ Photography direction showcasing fabric details and production excellence
📖 A modern catalogue with clear product specs and visuals
🌐 A redesigned website that tells Duniatex’s story with polish and ease

We emphasized close-up fabric visuals to convey not just quality, but a sense of comfort and trustworthiness that appeals to B2B and international markets alike.

RESULTS

Elevating More Than Textiles

With a unified brand identity in place, Duniatex can now confidently present itself as a global leader—not just in textile manufacturing, but in modern business presentation. The brand now speaks the same language as its product: one of quality, consistency, and reliability. In an industry where innovation and sustainability dominate the conversation, Duniatex is now positioned to stand out—clearly and confidently.