Finance
ESTA Kapital
Our Services
- Brand Analysis
- Brand Strategy
- Brand Implementation
- Logo Identity
- Identity Guideline
- Packaging Design
- Photography
- Interior Guideline
ESTA Kapital: Guiding a Generation Toward Financial Freedom
Do you fear finance? For many, the answer is yes. And ESTA Kapital wants to change that.
As a peer-to-peer fintech platform launched in 2017, ESTA Kapital was built on a mission that’s both bold and compassionate: to build a community without poverty. With over 100 million in total funding, the brand has made it its purpose to help underserved communities gain access to funding and build a better financial future.
But in a world where finance can feel intimidating, how do you build a brand people trust to guide them?
CHALLENGE
A Hurdle Toward Affluence
Investing is a powerful tool—but it’s not always easy to understand. Many young people are eager to take control of their financial lives, but the process often feels overwhelming and uncertain.
For ESTA Kapital to become a beacon of financial clarity, it needed to rebuild its identity from the ground up—one that not only inspired trust but reflected its deeper social mission.
APPROACH
Branding That Builds Trust
Our team led a comprehensive rebrand—starting with a brand analysis and strategy to identify how ESTA Kapital could stand out in the crowded fintech landscape. We focused on values of clarity, guidance, and confidence.
Visually, we introduced a bold, clean identity that included an arrow icon—a symbol of direction and momentum. The tone was modern yet reassuring, approachable yet professional. Through thoughtful typography, colors, and visual hierarchy, we made finance feel less like a maze—and more like a guided path.
EXECUTION
From Strategy to Visual Presence
To support the brand transformation, we implemented a complete set of deliverables:
- 🧭 Logo & identity system built on clarity and directional motifs
- 📘 Identity guidelines to ensure consistency across channels
- 📦 Packaging design and photography direction that captured simplicity and credibility
- 🏢 Interior brand guide to align physical spaces with brand values
Whether online, in-print, or in-person, ESTA Kapital’s new look now matches its mission—clear, bold, and empowering.
RESULTS
From Fear to Confidence
ESTA Kapital no longer just offers funding—it offers financial empowerment. With a refreshed brand that speaks to trust and transformation, ESTA Kapital is now better equipped to guide individuals out of financial confusion and into long-term confidence.
In an age where personal finance can be overwhelming, ESTA Kapital has become a trusted partner for every step of the journey.
