Professional Services
Laba-Laba
Our Services
- Brand Audit
- Brand Strategy
- Brand Implementation
Laba-Laba: Repairing the Past, Ready for the Future
For decades, Laba-Laba has been a trusted name in leather repair—known for precision, durability, and heartfelt service. Originally founded as “De Spin” in 1989 by Jap A. Ten, the brand took inspiration from the spider—a symbol of strength and perseverance. When regulations required a name change into Bahasa, “Laba-Laba” was born—marking a new chapter for a business built on tradition.
But with younger generations seeking convenience and modern design, it was time for the brand to evolve once again.
CHALLENGE
A Legacy Brand in a Rapidly Changing World
While Laba-Laba had over 120 years of collective repair expertise, it was at risk of being overlooked by newer audiences. Its loyal base was aging, and its brand identity hadn’t kept up with the digital-first expectations of younger consumers.
To stay relevant, Laba-Laba needed to look as reliable as it had always been—just a little more modern, accessible, and digitally present.
APPROACH
Refresh Without Losing the Roots
We tapped into rising lifestyle trends like LOHAS (Lifestyles of Health and Sustainability)—a mindset that favors repairing and reusing over throwing things away. This made Laba-Laba’s values more relevant than ever.
We built a refreshed brand strategy focused on eco-consciousness, craftsmanship, and convenience—then brought that strategy to life with a warm, polished visual identity that could stretch across print, web, and social media.
EXECUTION
A Makeover That Matches the Mission
- 🕸️ A rebranded logo and visual identity reflecting the spider’s quiet strength
- 🌐 A clean, user-friendly company website to showcase services and make discovery easier
- 📄 Updated stationery and profile materials for a cohesive brand look
- 📱 A social media-ready presence that speaks to today’s audience with style and clarity
We positioned Laba-Laba not just as a service—but as a sustainable choice that honors both past and future.
RESULTS
From Hidden Gem to Reclaimed Relevance
