Food and Beverages
Avocado Lovers
Our Services
- Brand Audit
- Brand Strategy
- Brand Implementation
Avocado Lovers: Ripe for a Rebrand
Everyone who’s ever bought an avocado knows the struggle—too hard today, too mushy tomorrow. But for Avocado Lovers, getting the perfect fruit isn’t luck—it’s a promise. Built to make the avocado experience easier, fresher, and more consistent, the brand had all the ingredients to win hearts. The only problem? It wasn’t standing out.
Despite its potential, Avocado Lovers lacked a brand identity that matched its confidence and category expertise. That’s where Wishlist came in.
APPROACH
From Fruit Seller to Avocado Deity
We started by conducting a deep brand audit and realigning the strategy around a bold narrative: The Almighty Knows Best. Avocado Lovers wasn’t just another vendor—it was the avocado god, the one with the instinct (and sourcing precision) to always deliver at the right ripeness, every time.
We then translated this into a visual and verbal identity full of character, confidence, and crave-worthiness.
EXECUTION
Making Every Touchpoint Feel Iconic
We rolled out a full rebrand with striking visuals and messaging designed to capture attention and build trust:
- 🥑 A confident, ownable brand tone
- 🎯 Visually bold design system with standout imagery
- 📸 Product photography that elevated avocados to hero status
- 🛍️ Packaging and assets that turned fruit into lifestyle
Every detail was designed to communicate authority, reliability, and a bit of playful reverence.
RESULTS
From Daily Fruit to Cult Favorite
Today, Avocado Lovers isn’t just selling avocados—it’s leading a lifestyle movement. The brand now sits top-of-mind, trusted for quality and loved for its bold, playful identity. Because when it comes to ripeness, they always get it just right.
