Food and Baverages
Calais
Our Services
- Brand Analysis
- Brand Strategy
- Brand Implementation
- Logo Identity
- Identity Guideline
- Packaging Design
- Photography
- Interior Guideline
- Marketing Tools
Calais: Brewing Flavors, Telling Stories
Calais is more than just a beverage brand—it’s a flavorful journey inspired by the travels of its founder, Mr. Calais. With a passion for discovering authentic tastes from around the world, the brand blends global flavors with modern innovation to deliver unique, memorable drinks. But despite its strong concept, Calais needed a clearer, more cohesive identity to match its bold creativity. That’s where Wishlist came in.
CHALLENGE
A Brand with Passion, But No Clear Positioning
APPROACH
Bridging Vision and Market Expectations
We began by uncovering the heart of the brand: the spirit of exploration. From there, we developed a new strategy and visual identity that connected Mr. Calais’ global inspirations with what the market expects today—modern design, simplicity, and memorability.
A sleek and adaptable logo was introduced as the brand’s new signature—easy to remember and flexible across all touchpoints. We extended the identity through iconography, visual motifs, and storytelling elements that represented both the brand’s roots and its forward-looking attitude.
EXECUTION
Visualizing Flavor and Discovery
Our full-scope implementation included:
- ✨ A clean and memorable logo identity
- 🎨 A fresh visual system and iconography to reflect exploration and creativity
- 📦 Packaging designs that capture flavor innovation at a glance
- 📸 Photography direction for storytelling and crave-worthy presentation
- 🏬 Interior branding guidelines for in-store ambience
- 🛠️ Branded marketing tools to keep communication consistent and eye-catching
Each detail was designed to bring the story of Calais to life—both online and offline.
RESULTS
Setting Trends Through Taste
With a new positioning around innovation of flavors, Calais has redefined how customers engage with tea and beverages. From striking visual identity to in-store experience, the brand now confidently leads with purpose, creativity, and a flavor-first mindset.
Calais isn’t just serving drinks—it’s serving a story in every cup.
