As Indonesia’s leading textile manufacturer, Duniatex runs 20 modern factories across Central Java and has built a strong reputation for quality in spinning, weaving, dyeing, and more. But while the products spoke for themselves, the brand didn’t quite reflect the same level of consistency and modern appeal—until now.
CHALLENGE
While Duniatex’s manufacturing capabilities were unmatched, its branding lacked clarity. Visual inconsistency, an outdated identity, and the absence of brand guidelines made it difficult for the company to be seen as a unified, premium brand in the global textile space.
There was a disconnect between how exceptional the products were—and how the brand was perceived.
APPROACH
Our first step was a full brand audit to understand the gaps. From there, we built a brand strategy focused on three pillars: consistency, clarity, and quality.
We modernized the brand’s look and feel with a fresh logo identity, intuitive typography, and a calm, clean visual language. The new branding was designed to highlight what really matters: Duniatex’s innovation, craftsmanship, and scale.
EXECUTION
With visual consistency as our goal, we implemented:
We emphasized close-up fabric visuals to convey not just quality, but a sense of comfort and trustworthiness that appeals to B2B and international markets alike.
RESULTS