Granolab: Sticking to Snacking Healthy
As more people lean into health-conscious lifestyles, demand for nutritious snacks like rolled oats granola is rising fast. Enter Granolab, a brand founded in 2016 with a mission to make healthy snacking easy, delicious, and accessible.
By 2020, Granolab had entered major online marketplaces like Tokopedia and Shopee—but growth had plateaued. That’s where our team at WISHLIST stepped in—to turn heritage into a high-growth digital story.
CHALLENGE
Granolab was in the right market at the right time—but wasn’t cutting through. With more brands flooding the health snack category, it became harder to stand out. Despite quality ingredients and Australian-sourced rolled oats, Granolab needed stronger positioning and clearer visibility in a competitive digital space.
Healthy Product, Flat Sales
APPROACH
Optimization Backed by Insights
We started with deep market and competitor research to map out current consumer habits and trends. From there, our marketplace team focused on smart sizing and pricing strategies, enhanced product visuals, and thumb-stopping creative.
The result? A plan that not only refreshed the brand’s digital shelves—but reignited customer interest.
RESULTS
More Clicks, Better Returns, Higher Cart Adds
📈 increase in revenue
🎯 improvement in Return on Ads Spent (ROAS)
👀 jump in Click Through Rate (CTR)
Tactics like close-up product photography, appealing thumbnail design, and effective pricing tiers helped Granolab become more visible and desirable in the competitive granola category.