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In-Lite

Our Services

  • Brand Implementation
  • Tagline
  • Identity Guideline
  • Packaging Design
  • Marketing Tools

In-Lite: Bright Looks, Brighter Value

In-Lite has long delivered reliable, efficient lighting solutions at prices that make sense. With smart technology packed into every bulb, the quality was there—but the brand lacked the recognition it deserved. To stand out in a crowded category, it needed more than function. It needed flare.

In-Lite

CHALLENGE

Same Shelf, Similar Look
While In-Lite offered smart, long-lasting bulbs at a great price, its branding blended in with the competition. To build trust and retain customers, the visual identity had to match the product’s real-world performance.

APPROACH

Branding That Glows

We began with a visual audit to pinpoint gaps in identity and perception. Then, we introduced a memorable new tagline:
“Terang Lampunya, Panjang Umurnya”—bright lights, long life.
From there, we developed a cohesive brand guideline, packaging system, and marketing tools that emphasized efficiency, durability, and convenience.

EXECUTION

Smart Looks for Smart Tech
  • 💡 A modern packaging design with a sleek purple + red/blue gradient
  • 📦 Clear, graphic-driven info layout for better product understanding
  • 🔧 A product catalog showcasing the full range with a premium look and feel
  • 🛠️ Marketing tools aligned with the brand’s new tone and design language

Each element was designed to leave a strong first impression—while making the purchase decision easier for customers.

RESULTS

From Shelf to Standout
With its refreshed identity, In-Lite now communicates its value clearly and confidently. The brand no longer just competes on price—it shines on the strength of its performance and presentation. Smart tech deserves smart branding—and In-Lite finally has both.
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