Fashion and Retail
LARUSSO
Our Services
- Brand Analysis
- Brand Strategy
- Brand Implementation
- Logo Identity
- Identity Guideline
- Packaging Design
- Photography
- Interior Guideline
LARUSSO: Fashion That Just Makes Sense for Men
For over 30 years, LARUSSO has been known for crafting reliable, high-quality menswear—sold across department stores nationwide. But as times changed (and so did shopping habits), the brand faced a new challenge: how do you make shopping easier—and even enjoyable—for men who’d rather do almost anything else?
CHALLENGE
From Mall Racks to Mobile Clicks
APPROACH
Clarity in a Crowded Market
We leaned into LARUSSO’s original strength: solving fashion problems for men. Then we reimagined the brand through a lens of transformation—visually and strategically.
The new identity highlights simplicity, confidence, and adaptability. A timeless logo was created to reflect understated style, while being flexible enough to look great on everything from shirts to storefronts.
EXECUTION
Sleek, Sharp, and Made to Last
- 👔 A clean, modern logo identity that speaks to refinement
- 📘 A full brand guideline for consistent visual storytelling
- 📦 Minimal yet premium packaging designs
- 📸 On-brand photography direction that appeals to modern men
- 🛍️ Interior and display guidelines for a seamless shopping experience—online and offline
Each piece was built to cut through the noise and give men what they actually want: no-fuss fashion that works.
RESULTS
The Return of the Smart Dresser
With its refreshed identity, LARUSSO is no longer just surviving the digital shift—it’s leading it with clarity and style. The brand now appeals to both long-time loyalists and new customers who appreciate effortless, polished clothing.
Because in a world of endless choices, simplicity never goes out of style.
