Food and Baverages
Lawson Coffee
Our Services
- Brand Analysis
- Brand Strategy
- Brand Implementation
- Logo Identity
- Identity Guideline
- Packaging Design
- Photography
- Interior Guideline
Lawson Coffee: Where Milk Meets Magic
Lawson Coffee Indonesia brings together the convenience of Lawson Station and the comfort of a great cup of coffee. Known for its smooth coffee blends paired with premium fresh milk, Lawson Coffee needed a brand identity that could capture the experience—simple, delightful, and just a little bit indulgent.
We were excited to help craft a look that feels just as fresh as their brews.
CHALLENGE
One Cup, One Identity
APPROACH
Starting with Milk
We centered the brand’s identity around what made it special: fresh milk. This became the heart of the concept, guiding everything from visual language to messaging. Our goal was to make Lawson Coffee feel refreshing, smooth, and premium, while staying approachable for everyday customers.
EXECUTION
A Splash of Character
- 🥛 A signature logo featuring a crown-shaped milk splash—symbolizing quality and indulgence
- 🧃 Clean, playful packaging designs that communicate freshness at a glance
- 📘 A clear and cohesive identity guideline to unify digital, in-store, and print elements
- 🛍️ Practical, branded marketing tools and interior guidance to elevate the customer experience
From cup to counter, every element was made to feel comforting yet confident—just like their coffee.
RESULTS
A Daily Treat, Now Iconic
With a brand built around its star ingredient, Lawson Coffee now has a distinctive presence that’s easy to recognize and hard to forget. Whether customers are grabbing a quick cup or lingering a little longer, the brand’s updated look makes each moment feel a bit more special.
Because great coffee deserves a brand that’s just as thoughtfully made.
