Food and Baverages
Onuka
Our Services
- Logo Development
- Product Packaging
- Storytelling Narative
Onuka: Nusantara’s Heavenly Bite
Rooted in the richness of Indonesia’s archipelago, Onuka is more than just chocolate—it’s a story of culture, care, and cacao. Sourced from local farmers and made with no artificial ingredients, Onuka offers guilt-free indulgence crafted for those who care about what they eat and where it comes from.
But for a brand with such a heartfelt mission, the identity needed to match the message.
CHALLENGE
Honest Chocolate, Hidden Brand
Despite its handcrafted quality and meaningful name—O-Nusantara-Kakao—Onuka wasn’t getting the recognition it deserved. It lacked a strong visual identity and narrative that could communicate its value to health-conscious consumers in a crowded snack space.
The task? Create a brand that felt as authentic and uplifting as the chocolate itself.
APPROACH
Celebrate the Craft, Honor the Culture
We started with Onuka’s heart: its mission to offer joy from nature. The brand needed a wholesome but modern identity—one that told a story of Indonesian heritage while appealing to today’s mindful consumer.
We refined the brand’s voice, crafted storytelling inspired by local folklore, and grounded the entire visual system in earthy, organic tones that felt true to its origin.
EXECUTION
Bringing the Archipelago to Every Bar
- 🍫 A clean, modern logo with a subtle cocoa pod nestled in the lettering
- 🌱 Packaging design that feels artisanal, local, and health-forward
- 📖 Storytelling narratives inspired by Indonesian culture and nature’s magic
- 🎨 Illustration styles that evoke both warmth and wonder
Every detail was designed to build emotional connection and brand trust—without losing the handcrafted charm Onuka represents.
RESULTS
Crafted with Purpose, Shared with Pride
Onuka now stands proud as an artisan chocolate brand that offers more than just a treat—it offers a taste of tradition, wrapped in purpose. With a meaningful identity, thoughtful visuals, and rich narratives, Onuka is ready to inspire a new generation of chocolate lovers.
Because in every bite, there’s a story—and Onuka makes sure it’s a good one.
