Retail
Passion Prive
Our Services
- Brand Identity
- Identity Guideline
Passion Prive: Every Piece Tells a Story
Jewelry isn’t just an accessory—it’s personal. It’s a reflection of style, emotion, and memory. That’s the heart of Passion Prive, a custom jewelry brand that believes every piece should feel like it was made for you—because it was.
Each creation carries not only sparkle, but soul.
CHALLENGE
More Than Beautiful—It Had to Feel Personal
APPROACH
Designing Identity with Intention
We leaned into the emotional power of storytelling, crafting a brand identity that felt intimate yet regal. Inspired by the peacock—a symbol of beauty, integrity, and self-expression—we brought visual cues of elegance and symbolism into the brand’s DNA.
The identity was designed to feel both luxurious and deeply personal, with guidelines that could adapt across packaging, digital, and bespoke experience touchpoints.
EXECUTION
A Signature That Shines with Meaning
- 💎 A refined logo and identity system that blends elegance with symbolic depth
- 🎨 A visual theme inspired by peacock feathers, representing individuality and beauty
- 📘 A clear, flexible identity guideline for consistent, high-end brand presentation
The brand now reflects what it always stood for: one-of-a-kind pieces, thoughtfully crafted to celebrate each wearer’s story.
RESULTS
Luxury That Feels Like Yours
With a brand identity that feels just as intentional as the jewelry itself, Passion Prive now connects emotionally and visually with its audience. It’s not just about the sparkle—it’s about the meaning behind it.
Because true luxury isn’t just rare—it’s personal.
