Retail
Roona
Our Services
- Brand Analysis
- Brand Strategy
- Brand Implementation
- Brand Naming
- Logo Identity
- Identity Guideline
- Photography Guideline
- Interior Guideline
- Website & Aplication Direction
- Menu
- Marketing Tools
- Uniform
Roona: Beauty That Speaks Your Love Language
At its heart, Roona is more than a beauty destination—it’s a space designed to help women reconnect with themselves. Offering a curated range of wellness products and beauty services, from lash care to aromatherapy, Roona is built on a clear purpose: to enhance a woman’s natural beauty—inside and out.
But how do you turn a beauty bar into a place that truly nurtures the self?
CHALLENGE
When Your Inner Voice Needs a Hug
Roona’s biggest insight was emotional: even the most confident women sometimes struggle with doubt and insecurity. The brand wanted to do more than sell products—it wanted to create a space where women feel seen, cared for, and genuinely loved.
The challenge was to design a brand experience that spoke to self-love in a way that was elegant, sincere, and deeply felt.
APPROACH
Filling the Love Tank, One Sense at a Time
Inspired by the 5 love languages, we built Roona’s brand strategy around the idea of expressing care through every service and touchpoint. Whether it’s words of affirmation during treatment, thoughtful product packaging (gift-giving), or acts of service via personalized experiences, each element was mapped to emotionally resonate with Roona’s audience.
We wanted Roona to feel like a gentle friend—one that celebrates growth and transformation.
EXECUTION
A Brand Designed to Empower and Embrace
- 💗 A soft-yet-elegant logo that symbolizes transformation—like a butterfly in motion
- 🖋️ Custom typography with evolving stroke widths, reflecting personal growth
- 🧴 Visual and photography guidelines that feel intimate and calming
- 🏠 Interior and sensory cues designed to engage all five senses
- 🧘♀️ Service design that aligns with each of the 5 love languages
- 🌐 Direction for website, menu, marketing tools, and uniform that keeps everything cohesive and caring
The entire experience was designed to go beyond “beauty” and into emotional nourishment.
RESULTS
More Than a Treatment—It’s a Transformation
With its refreshed brand, Roona invites every woman to feel loved, understood, and supported. It’s not just about looking good—it’s about feeling whole. Through thoughtful storytelling, elegant design, and deeply intentional services, Roona is building a brand that women don’t just visit—but deeply connect with.
Because real beauty begins when we feel loved—by others, and most importantly, by ourselves.
