Professional Services
TourHero
Our Services
- Brand Audit
- Brand Strategy
- Brand Implementation
- Logo Identity
- Identity Guideline
- Social Media Kit
- Merchandise
TourHero: Travel That Stays With You
In a world of “standard packages” and overused destinations, TourHero is on a mission to redefine how we experience travel. More than just ticking off locations, TourHero believes great journeys are built on memories, perspectives, and personal stories—and each trip should be as unforgettable as the people on it.
So how do you brand a travel company that’s built on the magic of the unexpected?
CHALLENGE
Breaking Away From the Ordinary
Most travel companies offer the same things: the same routes, the same deals, the same promises. But TourHero had something deeper to offer—a meaningful, soulful experience for travelers who crave more than just destinations.
The challenge was to visually and strategically position TourHero as a one-of-a-kind brand in a saturated market.
APPROACH
Bringing the Spirit of Storytelling to Life
We began by refining TourHero’s brand story and personality. At its core, TourHero is about exploration, connection, and memory—so we looked for a visual symbol that could carry all of that meaning.
Enter the elephant: wise, grounded, memorable. A creature known for its long memory and strong emotional connection—just like the journeys TourHero creates. It became the heart of the new logo and brand system.
EXECUTION
A Brand That Feels Like the Journey
- 🐘 A memorable, symbolic logo featuring an elephant to represent meaningful travel
- 🎒 Branded social media kits and merchandise that reflect warmth and personality
- 🎨 A soft, welcoming visual identity rooted in storytelling, not sales tactics
- 🧭 Brand guidelines that ensure every touchpoint feels purposeful and consistent
From the logo to the captions, everything was designed to feel like part of a bigger journey—inviting, emotional, and unforgettable.
RESULTS
More Than a Trip—It’s a Story You’ll Keep
With its bold yet heartfelt rebrand, TourHero now stands out in the travel space as a brand that values moments over checklists, memories over itineraries. It’s a fresh, meaningful take on what it means to see the world.
Because great trips don’t just show you places—they change how you see everything.
