Fashion and Retail
Weidenmann
Our Services
- Brand Analysis
- Brand Strategy
- Brand Implementation
- Identity Guideline
- Packaging Design
- Marketing Tools
Weidenmann: Built for the Journey, Made to Be Shared
Since 1993, Weidenmann has crafted durable, dependable footwear for outdoor lovers across Indonesia. What started with hiking sandals has evolved into a full lineup of mountaineering boots and everyday shoes—each made to handle the elements and walk alongside you wherever your adventure leads.
But even great products need a story to match.
CHALLENGE
Outdoors-Ready, But Out of Sight
Despite its product quality and nationwide distribution, Weidenmann had been flying under the radar. With minimal marketing, dated packaging, and little brand presence in the digital space, it wasn’t connecting with the modern, adventure-seeking audience it was built for.
To grow, Weidenmann needed more than just an update—it needed to reintroduce itself with purpose.
APPROACH
From Rugged to Relatable
Most outdoor brands focus on solo journeys and extreme challenges. But Weidenmann? It understands that in Indonesia, adventure often means togetherness—with friends, family, and shared memories.
We built the brand strategy around this spirit of communal exploration, refreshing its visual identity and voice to feel modern, grounded, and unmistakably local.
EXECUTION
Stepping into a Stronger Identity
- 👣 A bold, structured identity system rooted in outdoor functionality and heritage
- 🧭 Packaging design that reflects adventure, trust, and movement
- 🎒 Consistent marketing tools that speak to both seasoned explorers and casual weekend wanderers
- 📘 A clear brand guideline to ensure long-term brand growth with a unified voice
RESULTS
Ready to Roam, Recognized to Lead
